'What I like to make reference to is always Korea who built the hallyu or Korean wave by growing fan clubs. 'When it comes to the long term, the most exciting part about harnessing the Filipino creativity in the music is all about conquering the international arena,' he declared.Įven with the pandemic lingering and as volatile as ever, Filipino music creatives should stay on the course given a model readily available to the world of music. Hoping just like every other industry and the rest of the world for a near future free of the pandemic, Monsod said the Philippine Music Industry should not wait it out in terms turning OPM into a global player.
